• Visitors from outside Québec gave a 100% satisfactory rating.*** (87% very satisfied / 13% satisfied)
  
  
• Overall awareness rate for visitors from outside Québec is 80%.*
  
  
• Nearly half (44%) of the visitors from outside Québec attended the event for a second time.*
  
  
• 97% of visitors from outside Québec will recommend the event to parents or friends.*
  
  
• A proportion of 48% of visitors from outside Québec say they were in the area to attend the event.*
  
  
• 64% of visitors from outside Québec say the holding of the event influenced their decision to come to the area.*
  
  
• 81% of visitors from outside Québec who were questioned say they will probably attend another show next year.*

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Profile of visitors

• Visitors are mainly individuals 25 – 54 years old. This age group accounts for 60% of local visitors and 69% of out-of-town visitors.*
  
  
• On average, out-of-town visitors stayed 2.6 nights in the Québec City area and mainly opted for accommodation in a commercial establishment.*
  
  
• On average, out-of-town visitors from outside Québec spent $820.73 for their stay.
  
  
• In 2005, the number of groups increased by 10% (188 groups for 10,000 visitors). Geographical breakdown: 75% from the Québec/Chaudières-Appalaches region, 18% from within the province of Québec, and 7% from the United States.**

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Provenance of out-of-town visitors*






Upcoming editions
• 2007: July 21 to August 8
• 2008: July 19 to August 6
• 2009: July 25 to August 12
• 2010: July 24 to August 11


* Source: Léger Marketing, October 2004
** Source: Loto-Québec International Fireworks Competition, Edition 2005
*** Source: Décaries Complice, September 2004
**** Source: Impact Recherche, 2001

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